Skip to main content

Communication Resources

Use these tools and templates to navigate your communication or marketing project.

Start with a Strategy

Before creating, designing or publishing anything, we recommend developing a strategy for your communication or marketing project. What are your goals? Who is your audience? How much time or funding do you have available?

The college’s communication office is available to help you think through your project. Please contact us before taking on large projects such as:

  • Creating new web pages or websites.
  • Creating new social media accounts.
  • Filming videos or developing interactive media.
  • Purchasing advertising.
  • Promoting major events.

If you are already working on a communication project, please send your design draft of print or electronic publications to the college’s director of communication, Lauren Kirkpatrick

NC State Brand

The NC State Brand site offers a wealth of resources on the university’s brand platform, editorial style guidelines, using NC State logos and much more.

The brand site also features downloadable templates, files and other assets for projects.

College Brand Platform

Our college’s brand platform aligns with the university’s mission. Our key attributes include:

  • World-leading faculty at the forefront of intellectual and interdisciplinary innovation.
  • Purposeful scholarship, research and technology.
  • Extensive partnerships with communities, nonprofits, universities, businesses and government.
  • The well-established leader in experiential education.

College Logos

Please refer to NC State’s logo guidelines before using our college marks. If you have questions about your logo treatment, contact chasscommunication@ncsu.edu.

Logo Guidelines and Tips

  • Since the college logo incorporates the name of the university, there is no need to include both the NC State logo and a college logo. The college logo alone suffices in most instances.
  • NC State’s branding guidelines specify that academic departments and units (e.g. Department of History) should not create or use their own logos. Instead, spell out department and unit names as text, at least one “N” away from university or college brick logos (the “N” refers to the height of the letter “N” in the NC State brick).
  • The logo should appear in the university’s red and black, in all black, or in all-white type reversed out of a colored background or photograph. No other colors can be applied to the logo.

Logo Downloads

Use the PNG versions of the college logo for web-based projects, PowerPoint presentations, email or other electronic needs. The vector-based EPS versions are for print projects.

Note that some versions below reference “NC State” and others spell out “NC State University.” The shorter version is preferred unless your audience is unfamiliar with the university.

Note: You must be logged into your NC State Google account to download the files below.

Avoid Using “CHASS” When Possible

Avoid using “CHASS” as an acronym for the college, including in speech and in print and electronic publications. Instead, use the shortest and most practical name for the college. The range of possibilities includes:

  •  NC State University College of Humanities and Social Sciences 
  •  NC State Humanities and Social Sciences 
    • NOTE: Do not use “NCSU” 
  •  College of Humanities and Social Sciences
  •  Humanities and Social Sciences, on subsequent references 
  • The college, on subsequent references 
    • NOTE: Do not capitalize it as “the College”
  •  CHASS for forms or other instances where space prevents any other descriptor.
    • NOTE: Do not substitute a different acronym for “CHASS.” Never use “HASS,” “H&SS” or other shortened versions.   

Typography

NC State’s primary typeface is Univers. However, some platforms won’t support Univers font files. Our primary substitute typeface is Arial. Please use Arial for presentations, HTML emails, native apps, and in Word documents that cannot be distributed as PDFs. Please refer to the NC State Brand site typography section for details.  

  • For print publications, a limited number of licenses for Univers are available, free of charge, to professional communicators who agree to use them within brand parameters. Contact Lauren Kirkpatrick if you are producing print publications that warrant the use of Univers fonts. 
  • Use web fonts on all official NC State websites. See the NC State Brand Site Web fonts section for details and to download what you need.
  • For easy readability, use a 10-point type size or larger for print pieces.
  • Use type size to clearly distinguish between headlines, subheads and body copy, and apply those elements consistently.

Electronic Billboards

The college’s communication office controls a number of electronic billboard monitors throughout our buildings. These screens provide opportunities to promote upcoming events, timely announcements and other topics.

NC State students, faculty and staff can upload slides through the university’s billboard digital sign manager. The communication office gets notifications for new submissions and approves slides that have some relevance to the college.

  1. Go to https://billboard.ncsu.edu/index/community.
  2. Select the Add a Slide tab (If you don’t see this tab, be sure to log in to the page via the LogIn link at the top).
  3. Fill out the form to submit the slide.
    1. Include a descriptive slide title and slide description. 
    2. Include a suggested start and end date so we know when your slide should run. If it is a large range of time, note that we typically run slides for 4-6 weeks at most.
    3. If you represent a college group, please include “CHASS” as the unit.

NOTE: Our screens have a resolution of 1920 pixels by 1080 pixels, so please size your image accordingly. Get help with creating a billboard slide.

Billboard Templates

Publications Checklist

Two written statements are required by state regulation for all university publications printed with public funds. These statements may appear in the most convenient spot on your piece and can be as small as 6-point type.

  • Equal opportunity statement. Find the exact text under the required elements for printed materials section in the NC State Brand downloads section.
  • Public cost statement: “(quantity) copies of this public document were printed at a cost of (cost $ or ¢) per copy.” This information is only required if you’re printing more than 200 copies. 

We also recommend including the following for most print publications:

  • Web address.
  • Phone number.
  • Physical address and/or campus box and zip.
  • Date: add a small date (12/20, for example) in the corner of your publication so you will know the month and year you printed it.

Email Communications

For internal emails to faculty, staff or students, please follow the accepted process or policy for your department or unit.

For mass emails to alumni, donors or other external audiences, please contact our communication office before creating or distributing messages. We can help you think through the best strategy and suggest the most efficient workflows.

If you’ve already been approved and trained to send mass emails, the following link may be helpful in drafting your message:

Requesting Alumni Data

Use the following form to submit a one-time request for alumni data. You must be signed in to your NC State email to complete the form.

Faculty and staff should not keep separate databases of alumni data within the department. Instead, please request alumni lists using the form below. We’ll pull the list from the central database the university maintains. Doing so assures that we are housing the most accurate data and honoring requests from alumni who don’t want to be contacted.

If you are planning print or electronic communications, we strongly recommend that you contact the college communication office as soon as possible to avoid delays in producing materials caused by off-brand design or by using publishing platforms that are inconsistent with the college’s supported technologies.

If you have questions, please contact Kathy Whaley and Nash Dunn.

Photography

Finding Photos

Need a photo for your communication project? NC State’s photography archive is a great resource for finding and downloading campus imagery. Before using PackPix, you’ll first need to register on the site.

If you can’t find what you need on NC State’s photography site, contact our communication office and we’ll try to point you in the right direction.

Photo Release

If you plan on taking and using photos for promotional purposes, please us NC State’s photo release (download) to get permission from subjects.

Flyers and Letterheads

Use the following templates for your printed materials.

News

Story Ideas

Have an idea for a story we should cover? Let us know about it.

Help with WordPress

We use WordPress to manage news content on our college, department and unit sites. If you serve as your department’s web administrator and need training, contact our communication office. The following FAQs are also helpful in addressing common topics.

PowerPoint Templates

Use the following templates to create branded PowerPoint presentations.

Web Content and Editing

Our departments and units use a custom content management system to maintain their websites. If you serve as your department’s web administrator and need training, contact our communication office. The following links are also helpful in addressing common topics.