Use these tools and templates to navigate your communication or marketing project.
Start with a Strategy
Before creating, designing or publishing anything, we recommend developing a strategy for your communication or marketing project. What are your goals? Who is your audience? How much time or funding do you have available?
The college’s communication office is available to help you think through your project. Please contact us before taking on large projects such as:
- Creating new web pages or websites.
- Creating new social media accounts.
- Filming videos or developing interactive media.
- Purchasing advertising.
- Promoting major events.
If you are already working on a communication project, please send your design draft of print or electronic publications to the college’s director of communication, Lauren Kirkpatrick.
NC State Brand
The NC State Brand site offers a wealth of resources on the university’s brand platform, editorial style guidelines, using NC State logos and much more.
The brand site also features downloadable templates, files and other assets for projects.
College Brand Platform
Our college’s brand platform aligns with the university’s mission. Our key attributes include:
- World-leading faculty at the forefront of intellectual and interdisciplinary innovation.
- Purposeful scholarship, research and technology.
- Extensive partnerships with communities, nonprofits, universities, businesses and government.
- The well-established leader in experiential education.
Logo Guidelines and Tips
- Since the college logo incorporates the name of the university, there is no need to include both the NC State logo and a college logo. The college logo alone suffices in most instances.
- NC State’s branding guidelines specify that academic departments and units (e.g. Department of History) should not create or use their own logos. Instead, spell out department and unit names as text, at least one “N” away from university or college brick logos (the “N” refers to the height of the letter “N” in the NC State brick).
- The logo should appear in the university’s red and black, in all black, or in all-white type reversed out of a colored background or photograph. No other colors can be applied to the logo.
Use the PNG versions of the college logo for web-based projects, PowerPoint presentations, email or other electronic needs. The vector-based EPS versions are for print projects.
Note that some versions below reference “NC State” and others spell out “NC State University.” The shorter version is preferred unless your audience is unfamiliar with the university.
Note: You must be logged into your NC State Google account to download the files below.
Avoid Using “CHASS” When Possible
Avoid using “CHASS” as an acronym for the college, including in speech and in print and electronic publications. Instead, use the shortest and most practical name for the college. The range of possibilities includes:
- NC State University College of Humanities and Social Sciences
- NC State Humanities and Social Sciences
- NOTE: Do not use “NCSU”
- College of Humanities and Social Sciences
- Humanities and Social Sciences, on subsequent references
- The college, on subsequent references
- NOTE: Do not capitalize it as “the College”
- CHASS for forms or other instances where space prevents any other descriptor.
- NOTE: Do not substitute a different acronym for “CHASS.” Never use “HASS,” “H&SS” or other shortened versions.
NC State’s primary typeface is Univers. However, some platforms won’t support Univers font files. Our primary substitute typeface is Arial. Please use Arial for presentations, HTML emails, native apps, and in Word documents that cannot be distributed as PDFs. Please refer to the NC State Brand site typography section for details.
- For print publications, a limited number of licenses for Univers are available, free of charge, to professional communicators who agree to use them within brand parameters. Contact Lauren Kirkpatrick if you are producing print publications that warrant the use of Univers fonts.
- Use web fonts on all official NC State websites. See the NC State Brand Site Web fonts section for details and to download what you need.
- For easy readability, use a 10-point type size or larger for print pieces.
- Use type size to clearly distinguish between headlines, subheads and body copy, and apply those elements consistently.
The college’s communication office controls a number of electronic billboard monitors throughout our buildings. These screens provide opportunities to promote upcoming events, timely announcements and other topics.
NC State students, faculty and staff can upload slides through the university’s billboard digital sign manager. The communication office gets notifications for new submissions and approves slides that have some relevance to the college.
How to submit a billboard slide
- Go to https://billboard.ncsu.edu/index/community.
- Select the Add a Slide tab (If you don’t see this tab, be sure to log in to the page via the LogIn link at the top).
- Fill out the form to submit the slide.
- Include a descriptive slide title and slide description.
- Include a suggested start and end date so we know when your slide should run. If it is a large range of time, note that we typically run slides for 4-6 weeks at most.
- If you represent a college group, please include “CHASS” as the unit.
NOTE: Our screens have a resolution of 1920 pixels by 1080 pixels, so please size your image accordingly. Get help with creating a billboard slide.
- Electronic Billboard Templates
- Electronic Billboard Slide Template: New Faculty Book (Download)
Two written statements are required by state regulation for all university publications printed with public funds. These statements may appear in the most convenient spot on your piece and can be as small as 6-point type.
- Equal opportunity statement. Find the exact text under the required elements for printed materials section in the NC State Brand downloads section.
- Public cost statement: “(quantity) copies of this public document were printed at a cost of (cost $ or ¢) per copy.” This information is only required if you’re printing more than 200 copies.
We also recommend including the following for most print publications:
- Web address.
- Phone number.
- Physical address and/or campus box and zip.
- Date: add a small date (12/20, for example) in the corner of your publication so you will know the month and year you printed it.
For internal emails to faculty, staff or students, please follow the accepted process or policy for your department or unit.
For mass emails to alumni, donors or other external audiences, please contact our communication office before creating or distributing messages. We can help you think through the best strategy and suggest the most efficient workflows.
If you’ve already been approved and trained to send mass emails, the following link may be helpful in drafting your message:
The college communications and development offices work with University Advancement to maintain alumni data. Per university policies, we typically can’t share alumni data with department and unit personnel, with the possible exception of internal research projects.
If you’re working on a communications project involving alumni, please contact our communications office and we’ll do our best to meet your needs.
Need a photo for your communication project? NC State’s photography archive is a great resource for finding and downloading campus imagery. Before using PackPix, you’ll first need to register on the site.
If you can’t find what you need on NC State’s photography site, contact our communication office and we’ll try to point you in the right direction.
If you plan on taking and using photos for promotional purposes, please us NC State’s photo release (download) to get permission from subjects.
Flyers and Letterheads
Use the following templates for your printed materials.
- Flyer Template for Humanities and Social Sciences (Download)
- Letterhead templates NC State
Use the following templates to create branded PowerPoint presentations.
- PowerPoint Template for College of Humanities and Social Sciences (Download)
- PowerPoint Templates branded for NC State
Website Management Policy
The College of Humanities and Social Sciences has more than a dozen websites that are representative of its various academic departments and units. The college communications office is the primary steward of these sites and facilitates strategic planning, edits and evaluations for the different web properties.
Maintaining our websites is a collaborative process, and we rely on subject matter experts (e.g. department heads, faculty, advisors, staff) to help provide a positive user experience. Our office uses the following workflow to manage edit requests and news content.
Web Page Edits and News Workflow
- Departments and units appoint a communications liaison (or liaisons if necessary).
- The liaisons ideate, gather and vet web edits and/or news content on behalf of their unit.
- The liaisons submit edits and/or news content to college communications using this Google Form.
- College communications assesses requests and, whenever appropriate, makes the actual edits.
If you have any questions about your website or would like to discuss major edits and/or content ideas, please contact us at firstname.lastname@example.org.
- Note: This policy pertains to sites that have migrated to NC State’s WordPress platform. If you have questions about what platform your site uses, please contact us.