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Huiling Ding


Department of English

Tompkins Hall 131F

View CV 


Dr. Huiling Ding is a Professor of English, a University Faculty Scholar, Director of Labor Analytics and Workforce Development at the Data Science Academy, and Faculty in the Ph.D. program in Communication, Rhetoric, & Digital Media at North Carolina State University. She is the author of the award-winning book titled Rhetoric of a Global Epidemic: Transcultural Communication about SARSwhich received the National Council of Teachers of English (NCTE) Conference on College Composition and Communication (CCCC) 2016 Best Book Award in Technical and Scientific Communication. In addition, her articles won the 2013 Nell Ann Pickett Award for Best Article in Technical Communication Quarterly and the 2008 Editor’s Pick New Scholar Award for Written Communication.    

Ding’s research focuses on responsible AI, intercultural professional communication, health communication, risk communication, technical communication, the rhetoric of health and medicine, social justice, financial communication, digital rhetoric, workplace communication, scientific communication, and comparative rhetoric. Her recent projects have been exploring the connections between artificial intelligence, AI-augmented communication technologies, AI and workforce development, entrepreneurship, writing/communication technologies, risk communication, and social justice.

Office Hours

Tues: 1:00 p.m. – 3:00 p.m.
Thu: 1:00 p.m. – 3:00 p.m.

Or By Appointment

Funded Research

Faculty Participant, Responsible Artificial Intelligence Curriculum Design, National Humanities Center, $15,000, 2022-2023.

Principal Investigator, NSF Convergence Acceleration Grant, $985,485, NC State University, September 2019-May 2020.


Co PI. NRT-AI: Graduate Training in Translational Convergent Research – Harnessing AI and Data Science for Sustainable Agriculture (GRAD-AID for Ag). $2,999,566, 2024-2030.

PI. Responsible Artificial Intelligence Curriculum Design for Community Colleges and Minority-Serving Institutions, National Humanities Center, $20,000, 2024-2026

PI. Developing and maintaining Unemployment Insurance Trust Fund Forecast Modeling for North Carolina. NC Department of Commerce. $150,0000 annual budget. 2024-

University grants

Funded by NC State University

  1. Provost’s Faculty Fellow, Analytics-Driven Academic and Professional Pathways to High-Impact Education (ADAPHIE): Preparing Students (and Faculty) for Future of Work with Real-time Labor Market Analytics., NC State University. $20,000, 2022-2023
  2. Summer Resident, National Humanities Center, $3,000, June 4 – 29, 2018
  3. International Travel Grants to build 3+2 partnerships between MSTC and Nanjing Normal University (NNU), Zhejiang University (ZJU), and Chongqing Post and Telecommunications University (CQPTU)
    • $1,850, 2018 (CQPTU; recruiting at NNU and ZJU)
    • $2,500, 2017 (NNU and ZJU)
    • $3,000, 2016 (NNU)
  4. Travel grant from Sosower Memorial Fund, $1,350; College of Humanities, Arts, and Social Sciences, 2016.
  5. Faculty sponsor of CHASS Undergraduate Research Grant, $1,500; NC State Undergraduate Research Grants, $ 1,000 and $900; and CHASS Undergraduate Research Travel Grant, $1,500; 2013-2014

Funded by Clemson University

  1. URGC Project Completion Grant, $3,000. 2011
  2. AAH College Research Grant, $3,000. 2010-2011
  3. AAH College Research Grant, $2,500. 2008-2009
  4. English Department Summer Research Fellowship, $5,000. 2008

Funded by Purdue University

  1. Purdue Year-long Purdue Research Fund (PRF), $35,365, 2006-2007
  2. Purdue Graduate Student Government (PGSG) Travel Grant, $250, 2006
  3. Purdue Graduate School Strategic Initiative Fellowship $42,124, 2005-2006
  4. Purdue Graduate School Special Initiative Fellowship $35,365, 2004-2005
  5. Purdue English Department Travel Grant, $200, 2003-2004
  6. Northern Illinois University Alumni Travel Grant, $250, 2001

Awards & Honors

  • Provosts Faculty Fellow, Office of the Executive Vice Chancellor and Provost, NC State University. 2022-2023
  • Best Article Award, International Essay Contest in Technical Communication. 2021
  • University Faculty Scholar, NC State University, 2021-present
  • Summer Fellow, National Humanities Center, Durham, NC, 2018
  • First place, International Essay Contest in Technical Communication, China-TC, 2017
  • Best Book Award in Technical and Scientific Communication, Conference on College Composition and Communication (CCCC), 2016
  • Thank a Teacher Recognition, NC State University, Spring 2016
  • Nell Ann Pickett Award for Best Article in TCQ, 2014, for Transcultural risk communication and viral discourses: Grassroots movements to manage global risks of H1N1 flu Pandemic.
  • Faculty of Excellence Award, Clemson University, 2009
  • Editor’s Pick New Scholar Award. The use of cognitive and social apprenticeship to teach a disciplinary genre: Initiation of graduate students into NIH grant writing. 2008.
  • College Composition and Communication Conference Outstanding Dissertation Award in Technical Communication, Honorable Mention. The Rhetoric of a Global Epidemic: Intercultural and intracultural professional communication about SARS. 2008.
  • Emerging Scholar Crouse Scholarship, English Department, Purdue University, 2006

Extension and Community Engagement

Elected Chair and Executive Committee Member, Special Interest Group of Documentation (SIGDOC), Association for Computing Machinery (ACM), 2023-2026

Associate Editor, Rhetoric, Professional Communication, and Globalization, 2009-present

Editorial Board Member

  • Technical Communication Quarterly, 2015-present
  • Written Communication, 2012-present
  • Communication Design Quarterly, 2018-present
  • Rhetoric, Professional Communication, and Globalization, 2009-present

Co-Chair, Symposium on Communicating Complex Information (SCCI), 2018-present

Foreign academic advisor, Academic Advisory Board of TC China, China’s national organization for technical communication instructors and practitioners, 2017-present

Co-host, WritersUA East for Content Pros Conference, Raleigh, NC, 2018

Co-chair, Conference of Association of Teachers of Technical Writing. Portland, Oregon, 2017

Member at large, Association of Teachers of Technical Writing Conference (ATTW), 2015-2018

External grant reviewer, Research Grants Council of Hong Kong, 2013-present


Scholarly monograph

Rhetoric of a Global Epidemic: Transcultural Communication about SARS. Southern Illinois University Press. 2014.

  • 2016 Best Book Award in Technical and Scientific Communication from Conference on College Composition and Communication
  • Reviewed in Technical Communication Quarterly, 25 (1): 2016, p. 67-69.
  • Reviewed in Journal of Business and Technical Writing, 34(1): 2017, p. 119-124.
  • Reviewed in, May 2014.

Edited collection

Ding, H., & Kong, Y. (2022). Rhetoric, Professional Communication, and Globalization. Special Issue on COVID-19 and Intercultural Participatory Risk Communication: Using immaterial Labor to Promote Social Justice in a Pandemic.

Ding, H., and Savage, J. (2013). Guest editors. Technical Communication Quarterly Special Issue: New Developments in Inter/transcultural Professional Communication. 22. Nominated for NCTE’s 2013 Best Original Collection of Essays in Technical or Scientific Communication


Under review & revision

Under Revision

Kong, Y., Xie, C., & Ding, H. Analysis of Technical and Professional Communication: Academic Job Market: A Corpus-assisted Study of Job Advertisements. Ding, H. AI and the Future of Work: Potential and Pitfalls in Creating Future-Proofing Workforce with Real-Time Labor Market Analytic


Kong, Y. & Ding, H. (2024). Taxonomy, challenges, and opportunities of social profiling: How to survive in the new era of AI-assisted recruiting technologies. Journal of Business and Technical Communication. 1-33. (Lead article)

Ding, H., Men, R., & Troyer, L. Technological Influences on Culture: From the internet to big data and AI. Ed. Keyton, Joann. Culture 2.0.

Altarriba, J., Bean, H., Dougherty, D., Ding, H., & Stetyick, A. Communication, Discourse, and Language. Ed. Keyton, Joann. Culture 2.0.

Ding, H. & Chen, J. (2023). Mapping the Transcultural Environmental Risk Communication of PM2.5 in China. Ed. Olman, L. C. Global Rhetorics of Science. Albany, NY: State University of New York Press. 87-112.

Ding, H. (2023). Analysis of Iterations of Responses to Human Prompts: ChatGPT and Automated Writing. TextGenEd. WAC Clearing House.

Ding, H., & Tang, Y. (2023). Content Strategy and Intercultural Rhetorics: Analysis of English Websites of Leading Chinese Universities. Journal of Technical Writing and Communication. 53.4, 356-381.

Ding H. (2022). Foreword. Embodied Environmental Risk in Technical Communication. Ed. Stinson, S., & Le Rouge, M. Routledge. Xxiii-xxviii

Ding, H. (2021). Beijing’s Multi-Sector E-health Smart Crowdsourcing During COVID-19: Political, Economic, and Sociocultural Impacts. In Lewis, M., Govender, E., Holland, K. (Ed). Communicating COVID-19: Interdisciplinary Perspectives. Palgrave. 299-324.

Kong, Y., Xie, C., Wang, J., & Ding, H. (2021). AI-Assisted recruiting technologies: Tools, challenges, and opportunities. Proceedings of the 39th ACM International Conference on Design of Communication.

Huang, A., Fisher, T., Ding, H., Guo, Z. (2021). A network analysis of cross-occupational skill transferability for the hospitality industry. International Journal of Contemporary Hospitality Management. 33, 4215-4236.

Ding, H., & Tang, Y. (2021). Outbreak Narrative in Pandemics: Resilience Building inCommunicating About 1918 Influenza and SARS. Pandemic Communication and Resilience. Springer. 33-47

Ding, H. (2021). Impacts of artificial intelligence and other emerging technologies on the field of technical communication and on career development strategies.论人工智能及其他技术变革对技术传播领域及职业发展策略的影响.

Ding, H. (2020). Building International Partnerships: The Accelerated BA-MS Joint Degree Program. Programmatic Perspective. 11, 88-108.

Ding, H. (2020). Smart Crowdsourcing in COVID-19: Assisting Wuhan with Mobility in Lockdown. QED: A Journal in GLBTQ Worldmaking. Forthcoming.

Ding, H., Fang, X., Menzies, T., Shen, X., Chi, M. (2020). Building Ethical AI for Workforce Empowerment, Upskilling, and Reemployment in ManufacturingConference Proceedings, AI and Manufacturing, AAAI Spring Symposium.

Ding, H. (2020). Crowdsourcing, Social Media, and Intercultural Communication about Zika: Use Contextualized Research to Bridge the Digital Divide in Global Health Intervention. Journal of Technical Writing and Communication. 50, 141 – 166.

Ding, H. (2019). Development of Technical Communication in China: Program building and field convergenceTechnical Communication Quarterly28, 223-237

Ding, H. (2019). The Materialist Rhetoric about SARS Sequelae in China: Networked Risk Communication, Social Justice, and Immaterial Labor. Ed., In Walsh, L., & Gruber, D. (Ed). Routledge Handbook of Language & Science.

Ding, H., & Kong, Y. (2019). Constructing artificial intelligence in the U.S. and China: A cross-cultural, corpus-assisted studyChina Media Research, 15.1, 93-105.

Ding, H., Ranade, N., Cata, A. (2019). Boundary of content ecology: Chatbots, user experience, heuristics, and pedagogy. SIGDOC’19 Proceedings.

Ding, H. (2018). Development of technical communication in China: Program building and field convergenceTechnical Communication Quarterly. 28, 1-15.

Ding, H. (2018). Cross-cultural whistle-blowing in emerging outbreaks: Revealing health risks through tactic communication and rhetorical hijacking. Communication Design Quarterly. 6.1, 35-44. 

Ding, H., & Li, X. (2018). Technical translation in China. Routledge Handbook of Chinese TranslationIn Shei, C., & Gao, Z. (Ed). New York, NY: Routledge. 537-550. (60% contribution).

Ding, H. & Zhang, J. (2017). Imagining Health Risks: Fear, Fate, Death, and Family in Chinese and American Online Discussion Forums about HIV/AIDS. In Hartnett, S., Keränen, L., & Conley, D. (Ed). Imagining China: Rhetorics of Nationalism in an Age of Globalization. Lansing, MI: Michigan State University Press. 235-270. (60% contribution)

Ding. H. (2017). Cross-culturally narrating risks, imagination, and realities of HIV/AIDS: Emerging genre of online “risky aids narratives” and potential intermediation of this occluded genre. Ed. Miller, Carolyn and Kelly, Ashley. Emerging Genres in New Media Environments. Palgrave MacMillan. 153-170.

Ding, H. (2017). Content Strategy: The Next Growing Market of Technical Communication. TCShanghai. (Written in Chinese) First place, International Essay Contest in Technical Communication

Zhang, J., & Ding, H. (2014). Constructing HIV/AIDS on the Internet: A comparative rhetorical analysis of online narratives in the United States and in ChinaInternational Journal of Communication. 8, 1415–1436.

Ding, H. (2014). Transnational Quarantine Rhetorics: Public Mobilization in SARS and in H1N1 FluJournal of Medical Humanities. 35, 191–210.

Ding, H. (2014). Book review of Barry Thatcher Intercultural Rhetoric and Professional Communication: Technological Advances and Organizational Behavior. IGI Global. 417pp. Technical Communication Quarterly.

Ding, H., & Pitts, E. (2013). Singapore’s quarantine rhetoric and human rights in emergency health risksRhetoric, Professional Communication, and Globalization. 4.1, 55-77. Special issue on human rights. (70% contribution)

Ding, H., and Ding, X. (2013). 360-degree rhetorical analysis of job hunting: A four-part, multimodal projectBusiness Communication Quarterly. 76(2) 239–248

Ding, H. (2013). Transcultural risk communication and viral discourses: Grassroots movements to manage global risks of H1N1 flu PandemicTechnical Communication Quarterly. 22, 126-149. 2014 Nell Ann Pickett Award for Best Article in TCQ

Ding, Huiling, & Savage, Gerald. (2013). Guest editors’ introduction: New directions in intercultural professional communicationTechnical Communication Quarterly.      22, 1-9. (70% contribution)

Ding, H. (2013). My professional life as an ESL trainer/technical translator in Shanghai, China. In Yu, H. & Savage, J. (Ed). Negotiating Cultural Encounters: Narrating Intercultural Engineering and Technical Communication. Hoboken, NJ: Wiley/IEEE Press. 247-282

Ding, Huiling. (2012). Grassroots emergency health risk communication and transmedia public participation: H1N1 flu, travelers from epicenters, and cyber vigilantism. Rhetoric, Professional Communication, and Globalization. 3, 15-35.

Ding, Huiling, & Zhang, Jingwen. (2010). Social media and participatory risk communication during the H1N1 flu epidemic: A comparative study of the United States and ChinaChina Media Research. 6, 80-90. (60% contribution)

Ding, Huiling. (2010). Technical communication instruction in China: Localized programs and alternative modelsTechnical Communication Quarterly.19, 300–317.

Ding, Huiling. (2010). A case study of the impact of digital documentation on professional change: The WPA electronic mailing list, knowledge network, and community outreach.” Ed. Lamberti, Adrienne, and Anne R. Richards. Complex Worlds: Digital Culture, Rhetoric, and Professional CommunicationAmityville, NY: Baywood Publishing Company. 117-132.

Ding, Huiling. (2009). Rhetorics of alternative media in an emerging epidemic: SARS, censorship, and participatory risk communicationTechnical Communication Quarterly. 18, 327–350.

Ding, Huiling. (2009). Alternative forms of technical communication in China: Localized programs and new developments. Conference of Professional, Technical, Scientific Communication Proceeding.

Ding, Huiling. (2008). The use of cognitive and social apprenticeship to teach a disciplinary genre: Initiation of graduate students into NIH grant writingWritten Communication. 25, 3-52. 2008 Editor’s Pick New Scholar Award

Ding, Huiling, & Ding, Xin. (2008). Project management and process-oriented approach to teamwork. Business Communication Quarterly. 71, 456-471. (80% contribution)

Ding, H. (2007). Open source: Platform for virtual service learning and user-initiated research. International Professional Communication Conference Proceeding

Ding, Huiling. (2007). Confucius’ virtue-centered rhetoric: A case study of the Analects with mixed research methodsRhetoric Review. 26, 142–59.

Ding, Huiling. (2007). Genre analysis of personal statements: Analysis of moves in application letters to medical schoolsEnglish for Specific Purposes. 26, 368–392.

Ding, H. (2005). Book review of Innovative approaches to teaching technical communicationJournal of Business and Technical Communication 19, 222-225.

Ding, H. (2004). The use of the electronic-portfolio in writing classrooms: A developmental approach. Louisiana English Journal. 100-106


The Rhetoric of a Global Epidemic: Intercultural and intracultural professional communication about SARS.  College Composition and Communication Conference Outstanding Dissertation Award in Technical Communication, Honorable Mention. 2008.


Invited speaker. AI and automated candidate screening using natural language processing and facial recognition. Wake Tech. Spring Professional Learning (PL) Day, March 2024.

Invited speaker. AI-Assisted Recruiting: Tools, Data, Ethical Concerns, and Updated Job Search Strategies. AI Seminar Series, Global Training Initiative and Data Science Academy, NC State University, February 2024.

Invited speaker. Using Labor Analytics for Professionalization, Recruiting, and Program/Curriculum Development: Preparing Students, Faculty, and Staff for Future of Work with Real-time Labor Market Analytics. Digital Education and Learning Technology Applications (DELTA), NC State University. February 2024.

Invited speaker. Algorithmic Hiring and Job Search 2.0: How AI Transforms Recruiting and What You Have to Know about it. Fall 2023 ThinkTank, Department of English, NC State University. November 2023.

Invited interdisciplinary panelist. How AI tools influence writing and communication. Michigan State University. September 2023.

Plenary Super Panelist. Power, culture, equity, and justice in the field of technical communication. ATTW (virtual), June 2023.

Invited Speaker. Risk Communication about a Pandemic: Race, class, and health disparities during COVID-19. University of Utah. April 2023

Highlighted Speaker. AI, labor market analytics, HR technologies, and the future of work. University Research Symposium: Putting Data Science into Practice: Emerging Role of AI in Research. NC State University. March 2023.

Invited Speaker. Mentoring under-represented faculty: Ways to build an informal infrastructure of equity and organizational justice in higher education. Equity Research Symposium. NC State University. March 2023.

Plenary Speaker. Automated recruiting and algorithmic hire: How artificial intelligence changes the job search and what you can do about it. Metropolitan State University. March 2023

Plenary Speaker. Data analytics about technical communication: Skills and market needs. SpeedCon, Raleigh. April 2021.

Invited Speaker. Outbreak narratives and rhetorical labor: Resilience building in a world of unprecedented challenges. CCCC SIG on Rhetoric’s Histories: Traditions, Theories, Pedagogies, and Practices. Virtual. April 2021.

Invited Speaker. Coronavirus Pandemic Myth Busting: A Discussion about Communicating which if any Communities are more or less susceptible to contracting or transferring the coronavirus. College of Agriculture and Life Sciences. CALS Community Conversations. October 2020.

Invited Speaker. Smart crowdsourcing in epidemic risk communication. University of Queensland. October 2020.

Invited Speaker. International Webinar on Linguistics, Machine Learning and Artificial Intelligence.  Haldia Institute of Technology, West Bengal, India, August 2020

Plenary Speaker. Accountability in the Evolving Landscape of Technical Communication. ATTW, Pittsburgh, PA. 2019.
Invited Speaker. Writing for Publication and Grant Writing in the U.S. Office of Global Engagement, International Affairs, NC State University, 2019.

Invited Speaker. Strategies to Write Strong Personal Statements for PhD Programs, MA Colloquium, Department of English, NC State University, October 2017.

Invited Speaker. Technical Communication and Writing for Publication. Beijing Jiaotong University, Beijing, China. June 2017.

Invited Speaker. Technical Communication in the U.S. and at NC State University: Past, Present, and Future. Nanjing Normal University, Nanjing, China. September 2016; June 2017.

Invited Speaker. Strategies to Write Strong Personal Statements for Graduate and Professional Programs, English Club, NC State University, November 2016.

Plenary Speaker. Symposium: Preparing Premed Students to Write Strong Personal Statements, Wake Forest University, October 2016.

Plenary Speaker. Introduction to Technical Writing and Writing for Publication. Northwestern Polytechnic University, Xi’an, China. September 2016.

Invited Speaker. Introduction to Technical Communication. Xi’an International Studies University, Xi’an, China. September 2016.

Plenary Speaker. Intercultural issues in the rhetoric of health and medicine. Symposium of Discourses of Health and Medicine. University of Cincinnati. Cincinnati, OH, September, 2015.

Invited Speaker. Introducing novices to grant writing. Fall for the Book festival, George Mason University. Fairfax, VA. October 2015.

Invited Speaker. Symposium: Supporting Our Multilingual Readers and Writers, Wake Forest University, September, 2015.

Keynote Speaker. Transcultural risk communication and social media: Grassroots risk management of H1N1 flu pandemic. First Annual Writing, Rhetoric, and Discourse Student Awards of DePaul University, Chicago, IL, June 2011.

Invited Speaker. Technical and scientific writing instruction in China: Glocalized programs with different disciplinary roots. Conference on Writing Education across Borders. State College, PA. September 2011.

Increasing Access and Social Justice through Grant Work: Designing Ethical AI for Workforce Empowerment. ATTW, Milwaukie, WI. 2020.

Technical Communication in 16th-Century China: Name Rectification and Recategorization in the Compendium of Materia Medica. CCCC. Milwaukie, WI. 2020.

AI-Assisted Recruiting and Screening: Tools, Processes, and Strategies. SCCI. Norfolk, VA. 2020.

With Khawar Khan. Intercultural Communication in Educational Institutions: Content Analysis of Websites of Pakistani Universities. SCCI, Shreveport-Bossier City, LA, 2019.

With Yeqing Kong and Xincheng Xie. A Corpus-assisted Analysis of Academic Job Advertisements in Technical and Professional Communication (TPC). SCCI, Shreveport-Bossier City, LA, 2019

With Yingying Tang. Creating global content strategy for two Chinese universities: Plans to redesign English websites. The Technical Communication Conference. Co-sponsored by Technical Communication Association and Welinske & Associates, Raleigh, NC, March 2018.

With Yeqing Kong. Narrating Benefits and Risks of Artificial Intelligence: Competing Imaginaries and Agendas of the U.S. and China. SCCI, Greenville, NC, February 2018.

Cross-cultural whistle-blowing in emerging outbreaks: Revealing underreporting, censorship, and injustice. SCCI, Greenville, NC, 2017

Using peer apprenticeship to teach graduate students global content strategy skills. ATTW, Portland, WA. 2017

With Xiaoli Li. Technical translation as a bridge course for technical communication in China. CCCC, Houston, TX. 2016.

With Kevin Farrow. Research and publishing misconduct in engineering: Retraction study of Engineering Index. ATTW, Indianapolis, IN. 2014.

Cross-culturally Narrating Risks, Imagination, and Realities of HIV/AIDS: Emerging Genre of Online “Patient Narratives.” Research Symposium on Emerging Genres, Forms, and Narratives in New Media Environments, Raleigh, NC. 2013.

SARS, Chinatowns, and Asian American rhetoric. CCCC, Las Vegas, NV. 2013.

Singapore’s quarantine rhetoric and human rights in emergency health risks. ATTW, Las Vegas, NV. 2013.

Perception and Understanding of Plagiarism among Multinational Students. NC Writing Symposium, Raleigh, NC, 2013.

Transnational Quarantine Rhetoric: Mandatory, Voluntary, Coerced, and Quasi-Quarantines, Public Communication, and Stigmatization in SARS. Association of Rhetoric of Science and Technology, Pre-Rhetorical Society Association Conference, Philadelphia, PA, June 2012.

Keynote Speaker. Transcultural risk communication and social media: Grassroots risk management of H1N1 flu pandemic. First Annual Writing, Rhetoric, and Discourse Student Awards of DePaul University, Chicago, IL, June 2011.

Invited Speaker. Technical and scientific writing instruction in China: Glocalized programs with different disciplinary roots. Conference on Writing Education across Borders. State College, PA. September 2011.

The Contested space of plagiarism: Blurring boundaries of lab knowledge, templates, and previous publications. Conference on College Composition and Communication (CCCC), Atlanta, GA. 2011

Moving from culture to culturalism: New direction for intercultural professional communication. MLA. Los Angles, CA. 2011.

Social media and online professional identities: Pedagogical exploration and implication. Computers and Writing. West Lafayette, IN. 2010.

Transcultural professional communication: A new approach to exploring transcultural risk management of the pandemic of the H1N1 Flu.” Association of Teachers of Technical Writing (ATTW). Louisville, KY. 2010

Case definitions of SARS: Is medical knowledge culturally contingent or universally applicable? CCCC, San Francisco, CA. 2009.

Alternative forms of technical communication in China: Localized programs and new developments. Council for Programs in Technical and Scientific Communication (CPTSC) Conference, Minneapolis, MN. 2008.

Tracing genres across cultures: SARS and the localization of public health genres. CCCC, New Orleans. 2008.

Critical contextualized methodology for the study of intercultural professional communication about global events. ATTW, New Orleans, LA. 2008.

Open source: Platform for virtual service learning and user-initiated research. International Professional Communication Conference. Seattle, WA. 2008.

Cross-cultural comparison of media construction of SARS. CCCC, New York, NY. 2007.

Graduate Advising



Chenxing Xie. Rhetoric and Risk Communication of Legitimization of Long COVID. NCSU, 2024.

Kong, Yeqing. “Water is a human right:” Exploring Environmental and Public Health Risk Communication in the Flint Water Crisis. NCSU, 2021.


Jason Lee Sugg. Police Rhetorics as Rhetorical Genre and its Impact on the Formation of Cultural Contexts of Policing in the Campus Setting. East Carolina University. 2024

Matthew Stapleton. University rhetorics on COVID-19 policies and information. University of Central Florida. 2024

Abby Morris. Encouraging Preventative Action by Employing Effective Rhetoric in Public communication of the Zika Hazard and Associated Risks. East Carolina University. 2022

Morris, Abigail L. Encouraging Preventative Action by Employing Effective Rhetoric in Public Communication of the Zika Hazard and Associated Risks. ECU, 2021.

Roberts, Laura. Opening Academia: An Activity Theory Analysis of How Academics Learn and Do Openness. NCSU, 2020

Hartzog, Molly. Inventing Mosquitoes: Digital Organisms as Rhetorical Boundary Objects in Genetic Pest Management for Dengue and Malaria Control. NCSU. 2016

AnchorLaboy, Johanne Ivonne. Irrational Health Beliefs and Diabetes Type 2: Their Source, Nature, and Impact in the Hispanic Community. NCSU. 2015

Johnson-Young, Elizabeth. Media’s Effect on What to Expect When You’re Expecting: Communication, Body Image, and Health Decisions During Pregnancy. NCSU. 2015

Dev Bose. Assertiveness training as writing pedagogy: Uses of group communication, professional communication, and student motivation for college writers with ADHD. Clemson, 2011.


Multidisciplinary Research Leadership

Elected Chair and Executive Committee Member, Special Interest Group of Documentation (SIGDOC), Association for Computing Machinery (ACM), 2023-2026

  • Leads and oversees SIGDOC in year-around activities such as annual conferences, proceeding publications, membership engagement, fundraising, workshops, and awards and grants
  • Provide strategic direction and leadership for SIGDOC, including conference activities, SIG cooperation relationships, stewardship of financial resources, and regular reporting to ACM Headquarters.
  • Oversee SIGDOC’s processes and launch new initiatives
  • Monitor emails from ACM regarding awards, initiatives, budgets, best practices, and surveys
  • Engage in leadership development and mentoring of SIGDOC members
  • Coordinate communication between SIGDOC members, the Executive Committee, the Advisory Board, and the ACM
  • Build and maintain a list of potential candidates for future General Chairs, Program Chairs, and EC members
  • Experiment with cohort training for future conference and program chairs for SIGDOC 2024-2026 to create sustainability, peer mentoring, and succession plans for these high-stakes roles

Principal Investigator, NSF Convergence Acceleration Grant, Track B: AI and Future Jobs. Project title: Developing Intelligent Technologies for Workforce Empowerment: Credential Gap Diagnostics and Personalized Recommendation Systems for Jobs and Retraining. Amount: $985,485. Co-PIs from Computer Science (3) Industrial and Systems Engineering (1), NC State University. Duration: September 2019-May 2021.

  • Project Team Leadership and Management: Built a multidisciplinary team while working on the preproposal and the full proposal, led a team of 4 engineering faculty and 12 RAs and one student worker; built connections with over 30 multisector partners
  • Multi-sector Stakeholder Building in Workforce Development with 25 multi-sector stakeholders from state and regional workforce development agencies, employment centers, leading manufacturing facilities, universities, and community colleges
  • Conducted more than 90 client discovery interviews with a wide range of stakeholders:
  • Research on AI, Skill Gap Analysis, and Job and Training Recommendations: Used text mining to collect and analyze over 125,000 job descriptions and over 120,000 resumes from LinkedIn, LiveCareer, PostJobFree and Jobvertise to examine possible issues in resume-job ad matching and to provide training data for the matching algorithms; explored the fairness of automation and AI
  • Publicity and Marketing of Project: developed fliers, pitch decks, and brochures for Phase I and Phase II pitch competitions; developed a full project website with YouTube videos on the minimal viable product and topics related to AI and recruiting
  • Graduate Student Mentoring: hired 3 masters students and 2 doctoral students as RAs; conducted research on automated recruiting, i.e., LinkedIn Optimization, video interviews, social profiling, and neuroscience games; taught a directed reading seminar in Spring 2020 on AI, ethics, and society

NC State University

Director of MS in Technical Communication, 2014-2023

Curricular activities

  • Compile semesterly lists of acceptable theory and application electives from all over campus
  • Help students to choose courses, brainstorm, and select ideas for capstone project
  • Collect syllabi and students’ feedback to build a list of recommended external courses
  • Work on annual exit surveys; collect and analyze various data related to the programmatic objectives, compile results and write annual program assessment reports
  • Work with MSTC faculty on new course development and scheduling every semester
  • Prepare and host annual orientation sessions by notifying and inviting alumni, industry partners, and new and current students, coordinate food, set up, and clean up, and deliver talks about the MSTC curriculum and co-curriculum
  • Advise MSTC student organization to host the annual SpeedCon Unconference; attract industry practitioners, alumni, and employers to the event; arrange workshops on the latest technologies and industry trends


  • Put annual recruiting predictions together and recruit aggressively to meet targets
  • Create standard recruiting procedures: Arrange campus visits, meet and talk about the program in person or via phone
  • Write recruiting proposals for the department, college, and Graduate School to obtain funding for advertisements, students’ campus visits, and international program building
  • Identify minority applicants; help with diversity fellowships and financial aids
  • Make phone calls, often one hour or longer, to candidates to talk about our offering, particularly those with competing offers and self-funded students
  • Help enhance the diversity of the student population by more than doubling the size of our African American, Hispanic, and international student populations
  • Create updated recruiting and publicity packages and update MSTC website to produce a better content strategy and Search Engine Optimization results

International program building, 2014-present

  • Initiated and built joint 3+2 Accelerated BA to MS Programs with three Chinese universities, i.e., Zhejiang University, Nanjing Normal University, and Chongqing University of Post and Telecommunications
  • Worked with program faculty to revise the curriculum to prepare for 3+2 students who will start their senior year at NC State taking both undergraduate and graduate courses
  • Presented memorandums and curricular plans to Graduate Review Committees at the levels of college, graduate school, and university
  • Traveled back to China three times to meet with administrators, faculty, and prospective students to get paperwork approved, help with faculty training, and meet with interested students for recruiting purposes
  • Works on infrastructural and programmatic support for incoming 3+2 students in 2019
  • Created publicity materials for China trips to share with interested students
  • Meet with administrators to work out payments, tuition, paperwork, admission requirements, deadlines, student visas, and other arrangements
  • Co-host and mentor visiting professors from partner schools to help with faculty training

Leadership Experiences

Provosts Faculty Fellow, Office of the Executive Vice Chancellor and Provost, NC State University. 2022-2023

  • Project: Analytics-Driven Academic and Professional Pathways to High-Impact Education (ADAPPHIE). Mentors: Bailian Li, Vice Provost for Global Engagement; Peter Harries, Dean of Graduate School.
  • Cultivate real-time labor market information (RT LMI) literacy among academic administrators, program directors, and faculty to help them make data-informed decisions at programmatic levels with high-quality labor market analytics
  • Conduct case studies of peer institutions’ use of RT LMI tools in program and curricula development, identify best practices and strategic areas for pilot tests
  • Train academic program leaders to analyze RT LMI analytics, skills analytics, and program analytics and to develop materials for recruiting, publicity, student success, professional development, curriculum review and update, and program development plans
  • Propose recommendations to academic programs and the Graduate School to enhance program competitiveness and student success with marketable skills, core competencies, and global experiences and perspectives
  • Collaborate with four Senior Vice Provosts in Instructional Programs, Enrollment, HR, and Student Service to explore possible ways to build campus-wide resources and sustainable infrastructure that supports labor market literacy, data-driven decision-making for degree and non-degree programs, faculty innovation, and student success


Ph.D. Rhetoric and Composition Purdue University 2007

M.A. English Northern Illinois University 2002

Area(s) of Expertise

Responsible AI. Artificial Intelligence and Risk Communication. Technical Communication. Intercultural rhetorics. Risk rhetorics. Medical rhetoric. Digital rhetoric. Writing in the Disciplines. Health Communication. Ethics and Social Justice.


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