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James Kiwanuka-Tondo

Professor Emeritus

Department of Communication


Dr. James Kiwanuka-Tondo is Professor, Department of Communication at North Carolina State University. He graduated with a Ph.D. in Communication Sciences at the Department of University of Connecticut and taught there as a Visiting Assistant Professor for three year before joining NC State in 2002. His main area of research is health communication campaigns with particular emphasis on HIV/AIDS. His major contribution has been the development of the first ever quantitative model of relationships between organizational factors, campaign planning, and campaign execution variables. His work on HIV/AIDS has been published in a number of journals. He has been a principal investigator (PI) on several research grants. He teaches courses in Communication Research Methods, Communication Campaigns, International Health Issues; and International/Intercultural Communication. Dr. Kiwanuka-Tondo has received several awards such as Fulbright Scholar 2017/2018; Carnegie Africa Diaspora Fellow 2016; Jackson Rigney International Service Award 2017; Outstanding Global Engagement Award 2015; Lawrence M. Clark Faculty Excellence Award 2013; and Outstanding Graduate Faculty Award 2008. He also received the Advocacy Award for Promoting the Presence of African American at North Carolina State University 2008; Outstanding Teacher Award in 2007; and the Outstanding Professor of the Year 1999 from Sigma Phi Epsilon chapter at the University of Connecticut. Dr. Kiwanuka-Tondo is Vice President of East Africa Communication Association (EACA); Co-Chair of the Advisory Board of North Carolina Community AIDS Fund (NCCAF); Vice Chairman, Bantadde Development Association, Uganda; member Board of Directors of Maama Watali, Uganda; and former member Board of Directors for and Stop Hunger Now. He is a Fellow of the Salzburg Seminar; Fulbright Student; and a recipient of the British Commonwealth Technical Scholarship.

Research Publications

Invited Books:

Kiwanuka-Tondo, J. (2013). An Organizational Theory of Health Communication Campaigns:

Evidence from the Uganda AIDS Campaigns. Ann Abor, MI: XanEdu Publishing Inc. (PhD Dissertation; Non-peer review; invited publication).

 Peer Reviewed Journal Articles:

Mwangale, E. K, & Kiwanuka-Tondo, J. (2019). The prevalence of HIV/AIDS frames in Kenya

Newspapers: A summative content analysis of the Daily Nation. Cogent Medicine6(1).

Kiwanuka-Tondo, J. Semazzi, F., & Pettiway, K. (2019). Climate Risk Communication of Navigation

Safety and Climate Conditions over Lake Victoria Basin: Exploring Perceptions and Knowledge of Indigenous Communities. Cogent Social Sciences5(1).

Anderson, T. & Kiwanuka-Tondo, J. (2017). “An Odor in the Air”: An Examination of HIV

prevention for Young Adults, stigma, and risk fatigue in Gaborone, Botswana. Journal of Black Sexulaity and Relationships, 3(3), 1-28. DOI: 10.1353/bsr.2017.0001

Kiwanuka-Tondo, J., Merritt, S., & DeMoya, M. (2017). Cross regional differences in HIV/AIDS

prevalence in Tanzania: How socio-economic and cultural contexts affected perceived individual and group efficacy. The Scientific Pages of HIV and AIDS, 1(1). 1-9.

Kiwanuka-Tondo, J. & Pettiway, K. (2016). Localizing Complex Scientific Communication: A

SWOT and Multi-sectoral Analysis of Communicating Climate Change. Communication Design Quarterly, 4(4), 74-85. DOI: 10.1145/3071088.3071095

Kiwanuka-Tondo, J., Payton, F. C., & Pettiway, K. (2016). HIV/AIDS Stigma: Discussions from

Black Female College students on the role of family, religious organizations and health institutions in promoting dialogue and dissipating shame. Journal of Black Sexuality and Behavior, 2(4), 67-91. DOI: 10.1353/bsr.2016.0016

Widinugraha, D. and Kiwanuka-Tondo, J. (2015). The Effect of Separatism on the Society:

Quantitative Analysis on the World Values Survey. Journalism and Mass Communication, 5(10), 537-543. DOI: 10.17265/2160-6579/2015.10.005.

Payton, F. C, Kvasny, L., & Kiwanuka-Tondo, J. (2014). Online HIV prevention information: How

black female college students are seeking and perceiving. Internet Research24(4), 520-542. doi:10.1108/IntR-09-2013-0193.

Kiwanuka-Tondo, Albada, K. F., Jameson, J. K., Waters, R., & Hamilton, M. (2013). AIDS

communication campaigns in Uganda: Assessing the impact of organizational factors as predictors of conducting formative research. Journal of Communication Management, 17(1), 5-23.

Kiwanuka-Tondo, J., Payton, F. C., & Albada, K. (2012). News Framing of HIV/AIDS in

Uganda: Comparative content analysis of government owned and private press. Africa Journal of AIDS Research, 11 (4), 361-371.

Payton, F.C., Kiwanuka-Tondo, J. & Kvasny, L. Black Female Voices: Designing an HIV

Information Artifact, (2012). 4th International Conference on the Applied Human Factors and Ergonomics, Taylor and Francis Group Publisher, San Francisco, CA.

Payton, F. C., & Kiwanuka-Tondo, J. (2009). Contemplating Public Policy in HIV/AIDS

Online Content, Then Where is the Technology Spirit? European Journal of Information Systems, 18, 192-204.

Kiwanuka-Tondo, J., Hamilton, M., & Jameson, J. K. (2009). AIDS Communication Campaigns in

Uganda: Organizational factors and campaign planning as predictors of successful campaign execution. International Journal of Strategic Communication, 3(3), 165-182.

Kiwanuka-Tondo, J., Amico, R., Fisher, J., Cornman, D., & De Wet, G. A. (2004). Mbeki’s AIDS

Communication: The Beliefs and Behaviors of a South African Community. Journal for Community Communication and Information Impact, 9, 79-90.

Snyder, L. B., Hamilton, M. A., Mitchell, E. W., Kiwanuka-Tondo, J., Fleming-Milici, F., & Proctor,

D. C. B. (2004). A Meta-Analysis of the Effect of Health Mediated Communication Campaigns on Behavior Change in the US. Journal of Health Communication9(1), 71-96.

Kiwanuka-Tondo, J. & Snyder, L. B. (2002). The Influence of Organizational Characteristics and

Campaign Design Elements on Communication Campaign Quality: Evidence from 91 Ugandan AIDS Campaigns. Journal of Health Communication, 7(1), 59-77.

Kiwanuka-Tondo, J. (1990). Educational Broadcasting in Africa: The case of Uganda. Africa Media

Review, 4(2), 46-63.

Peer Reviewed Book Chapters:

Payton, F.C., Kiwanuka-Tondo, J. & Yarger, L. M. (2012). Black Female Voices:

Designing an HIV Information Artifact. In J. C. Spohrer & L. E. Freund (Eds.), Advances in the human side of service engineering (pp. 307–315)Boca Raton, FL: CRC Press.

Snyder, L. B., Hamilton, M. A., Mitchell, E. W., Kiwanuka-Tondo, J., Fleming Milici, F., & Proctor,

D. C. B. (In press). The Effectiveness of Mediated Health Communication Campaigns: Meta-Analysis of Differences in Adoption, Prevention, and Cessation Behavior Campaigns. In Preiss Gayle, Burrell Allen & Bryant, J.  (Eds.), Mass Media Theories and Processes: Advances Through Meta-Analysis. Mahwah, NJ: Lawrence Erlbaum, Inc.

Walker, A., Rios, D., & Kiwanuka-Tondo, J. (2003). The Band Still Plays On: A Content Analysis of

HIV/AIDS, African American and Latinos in New England Newspapers. In Diana I. Rios and Ali N. Mohamed, Brown and Black Communication: Latino and African American Conflict and Convergence in mass Media, pp. 93-104. Westport, CT: Greenwood Publishing Group.