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Study: Corporations Can Benefit from Altruism During a Crisis

Yang Cheng

women looking at smartphone

Oct 17, 2019

Study Finds Brands Are Resilient Against ‘Fake News’ on Social Media

“Fake news” stories targeting corporations may be obnoxious, but new research from communication professor Yang Cheng finds that they likely pose little threat to well-established brands.
walking in the rain

Mar 15, 2018

Study: Corporations Can Benefit from Altruism During a Crisis

New research from NC State finds that altruism – and social media – can help corporations cultivate trust with consumers on mobile devices during and after natural disasters.