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Tag: Yang Cheng

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Mar 3, 2021

Study Finds Risk Communication Targeting Younger Adults May Have Biggest Impact

A study from communication professor Yang Cheng finds that on average, the younger you are, the less you are doing to reduce COVID-19 risk. 

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Feb 12, 2021

Study Finds NRA Stakeholders Conflicted in Wake of Shootings

A recent study from NC State communication professor Yang Cheng found that NRA employees and donors had extremely mixed emotions about the organization. 

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Dec 17, 2020

Study Finds Strong Links Between Trust and Social Media Use

The study from NC State's Department of Communication also looked at what contributed to user trust in Facebook. 

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Dec 10, 2020

Study Highlights What Makes COVID Misinformation So Tough to Stop on Social Media

Communication professor Yang Cheng's findings may help communicators share accurate information more effectively. 

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Oct 12, 2020

Caring For Others Is a Key Driver in Getting People to Use Chatbots for Mental Health

NC State communication professor Yang Cheng assessed what would motivate people to use chatbots for mental health services in the wake of a mass shooting. 

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Feb 14, 2020

Study Highlights Complexity of Public Responses to Corporate Crises

Communication professor Yang Chang introduces a new tool that will help organizations respond to stakeholder concerns in the event of a crisis. 

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Jan 7, 2020

Research Offers New Way to Assess an Organization’s Public Relations

Communication professor Yang Cheng explains how a new tool will allow organizations to better measure and describe its relationships with stakeholders. 

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Oct 28, 2019

NC State Researchers Land NSF Grant to Develop AI Tools for Workforce Empowerment

The $980,000 grant will allow NC State researchers to develop new artificial intelligence (AI) tools to help job seekers and employers manage a rapidly changing labor market. 

women looking at smartphone

Oct 17, 2019

Study Finds Brands Are Resilient Against ‘Fake News’ on Social Media

“Fake news” stories targeting corporations may be obnoxious, but new research from communication professor Yang Cheng finds that they likely pose little threat to well-established brands. 

walking in the rain

Mar 15, 2018

Study: Corporations Can Benefit from Altruism During a Crisis

New research from NC State finds that altruism – and social media – can help corporations cultivate trust with consumers on mobile devices during and after natural disasters.