social media

Mar 15, 2018

Study: Corporations Can Benefit from Altruism During a Crisis

New research from NC State finds that altruism – and social media – can help corporations cultivate trust with consumers on mobile devices during and after natural disasters. 

May 1, 2017

The Brave New World of Social Media Screening for New Hires

As social media has proliferated, employers have increasingly been using online information to evaluate job candidates. Steve McDonald, an associate professor of sociology at NC State who studies social networks and labor markets, takes a look at the practice and potential problems of social media as a new employee evaluation tool. 

Jun 6, 2012

Study Highlights How Twitter is Used to Share Information After a Disaster

Assistant Professor of Communication Andrew Binder has published a study showing how people used Twitter following Japan's 2011 nuclear disaster and highlighting challenges for using the social media tool to share information. Binder's study indicates that social media haven’t changed what we communicate so much as how quickly we can disseminate it.