May 26, 2014
Training Proficient Pollsters
Who will be the next president? Is climate change for real? And seriously, do more people believe in ghosts than racism? Associate professor of political science Michael Cobb knows how to find out what people really think. He's an expert in polling -- from creating the questionnaires, conducting the surveys and collecting the data to analyzing, interpreting and sharing the results. And he's preparing students to be proficient pollsters.