Matthew Howard

Bio

Matthew Jungsuk Howard is a PhD Candidate in Communication, Rhetoric, and Digital Media at North Carolina State University. His research mobilizes Asian/Americanist Critique and feminist new materialist studies of race in contexts of globalization and transnational cultural industries. His dissertation is a media history of Koreanness and Korean/Americanness that implicates platformized cultural production and the Korean Wave in the racialization of Korean/American diaspora.

Publications

Scholarly Publications

Bascuñan-Wiley, N. & Howard, M. J. (under review). Remembering as Fieldwork: Making (Sense of) Empanadas and Doenjang-jjigae through Mnemonic-Materialist Ethnography. HAU: Journal of Ethnographic Theory.

Voorhees, G. & Howard, M. J. (forthcoming, 2023). Techno-Orientalism at work: Asian game(er)s in a neoliberal world. In C.B. Patterson & T. Fickle (Eds.) Made in Asia/America. Duke University Press.

Howard, M. J. (2022). Highway to the Golden Zone(fire): PC Bangs and Techno-Orientalism in the StarCraft II Visual Novel. Journal of Games Criticism 5(Bonus Issue A). http://gamescriticism.org/articles/howard-5-a

Howard, M. J. (2018). Esport: Professional League of Legends as Cultural History [Master’s Thesis, University of Houston]. https://uh-ir.tdl.org/handle/10657/3298.

Other Publications

Partin, W.C. & Howard, M. J. (2021). The origins of esports scholarship: A group interview. ROMChip 3(1). https://romchip.org/index.php/romchip-journal/article/view/141.

Howard, M. J. (2019). In Hushed Voices: Censorship and Corporate Power in Professional League of Legends 2010-2017. In J. Hiltscher & T. M. Scholz (Eds.) eSports Yearbook 2017/18 (p. 29-43). BoD – Books on Demand, Norderstedt.

Presentations

[CGSA Top Paper Runner Up] Howard, M. J. (2022). Grid 4.LoL: Placing, Racing, and Panoptic Media Histories of Esports [Conference Presentation]. Canadian Game Studies Association Conference. Remote.

Howard, M. J. (2022). Holding Back the Heavens: Mapping Borders, Drawing Grids, and Building Racialization Infrastructures in Esports [Symposium Presentation]. CRDM Symposium: Infrastructures and/as Anticolonialism. Remote.

Bascuñan-Wiley, N., & Howard, M. J. (2022). Memory as a Field Site: Making (Sense of) Empanadas and Doenjang-jjigae [Conference Presentation]. International Symposium on Autoethnography and Narrative, Remote.

Howard, M. J. (2021). Kimjang Colonialism: (Re/De-) Constructions of Koreanness and Platform Imperialism Through Digital Kimchi Recipes [Conference Presentation]. Sixth International Conference on Communication & Media Studies.

Howard, M. J. (2021). Meet the Koreans: Esports Spectatorship Interfaces and Techno-Orientalist Racialization [Conference Presentation]. PCA/ACA National Conference.

Howard, M. J. (2021). There Are Some Who Call Me…Smeb: A Historical Ontology of Esports Usernames [Conference Presentation]. North American Society for Sport History Annual Convention.

(Conference Cancelled due to COVID-19) Howard, M. J. (2020). What ‘They’ Saw, What ‘We’ Say: The Nature of Historical Knowledge(s) in Battlefield V [Conference Presentation]. PCA/ACA National Conference.

Howard, M. J. (2019). Going Public: Writing Center Outreach and the Battle Against Justifying Inequality [Conference Presentation]. South Central Writing Centers Association Conference.

Howard, M. J. (2019). The Language of ‘Bronzeness’: The League of Legends Community’s Aristocracy of Rank [Conference Presentation]. PCA/ACA National Conference.

Howard, M. J. (2018). Ouvriers de l’Ordinateur: Work, Suffering, and Sport Heroism in Western Esports [Poster Presentation]. UCI Esports Conference.

Howard, M. J. (2018). Anything but Commonplace: Usernames as Cultural Carriers in League of Legends Subculture [Conference Presentation]. PCA/ACA National Conference.