Skip to main content

Matthew Howard

Graduate Student

Ph.D. in Communication, Rhetoric and Digital Media

View CV 


Matthew Jungsuk Howard is a PhD Candidate in Communication, Rhetoric, and Digital Media at North Carolina State University. His research mobilizes Asian/Americanist Critique and feminist new materialist studies of race in contexts of globalization and transnational cultural industries. His dissertation is a media history of Koreanness and Korean/Americanness that implicates platformized cultural production and the Korean Wave in the racialization of Korean/American diaspora.


Scholarly Publications

Bascuñan-Wiley, N. & Howard, M. J. (under review). Remembering as Fieldwork: Making (Sense of) Empanadas and Doenjang-jjigae through Mnemonic-Materialist Ethnography. HAU: Journal of Ethnographic Theory.

Voorhees, G. & Howard, M. J. (forthcoming, 2023). Techno-Orientalism at work: Asian game(er)s in a neoliberal world. In C.B. Patterson & T. Fickle (Eds.) Made in Asia/America. Duke University Press.

Howard, M. J. (2022). Highway to the Golden Zone(fire): PC Bangs and Techno-Orientalism in the StarCraft II Visual Novel. Journal of Games Criticism 5(Bonus Issue A).

Howard, M. J. (2018). Esport: Professional League of Legends as Cultural History [Master’s Thesis, University of Houston].

Other Publications

Partin, W.C. & Howard, M. J. (2021). The origins of esports scholarship: A group interview. ROMChip 3(1).

Howard, M. J. (2019). In Hushed Voices: Censorship and Corporate Power in Professional League of Legends 2010-2017. In J. Hiltscher & T. M. Scholz (Eds.) eSports Yearbook 2017/18 (p. 29-43). BoD – Books on Demand, Norderstedt.


[CGSA Top Paper Runner Up] Howard, M. J. (2022). Grid 4.LoL: Placing, Racing, and Panoptic Media Histories of Esports [Conference Presentation]. Canadian Game Studies Association Conference. Remote.

Howard, M. J. (2022). Holding Back the Heavens: Mapping Borders, Drawing Grids, and Building Racialization Infrastructures in Esports [Symposium Presentation]. CRDM Symposium: Infrastructures and/as Anticolonialism. Remote.

Bascuñan-Wiley, N., & Howard, M. J. (2022). Memory as a Field Site: Making (Sense of) Empanadas and Doenjang-jjigae [Conference Presentation]. International Symposium on Autoethnography and Narrative, Remote.

Howard, M. J. (2021). Kimjang Colonialism: (Re/De-) Constructions of Koreanness and Platform Imperialism Through Digital Kimchi Recipes [Conference Presentation]. Sixth International Conference on Communication & Media Studies.

Howard, M. J. (2021). Meet the Koreans: Esports Spectatorship Interfaces and Techno-Orientalist Racialization [Conference Presentation]. PCA/ACA National Conference.

Howard, M. J. (2021). There Are Some Who Call Me…Smeb: A Historical Ontology of Esports Usernames [Conference Presentation]. North American Society for Sport History Annual Convention.

(Conference Cancelled due to COVID-19) Howard, M. J. (2020). What ‘They’ Saw, What ‘We’ Say: The Nature of Historical Knowledge(s) in Battlefield V [Conference Presentation]. PCA/ACA National Conference.

Howard, M. J. (2019). Going Public: Writing Center Outreach and the Battle Against Justifying Inequality [Conference Presentation]. South Central Writing Centers Association Conference.

Howard, M. J. (2019). The Language of ‘Bronzeness’: The League of Legends Community’s Aristocracy of Rank [Conference Presentation]. PCA/ACA National Conference.

Howard, M. J. (2018). Ouvriers de l’Ordinateur: Work, Suffering, and Sport Heroism in Western Esports [Poster Presentation]. UCI Esports Conference.

Howard, M. J. (2018). Anything but Commonplace: Usernames as Cultural Carriers in League of Legends Subculture [Conference Presentation]. PCA/ACA National Conference.


Ph.D. Communication, Rhetoric, and Digital Media North Carolina State University Expected 2023

M.A. European History, Minor in World History University of Houston 2018

B.A. French Language and Literature & European History Stony Brook University (SUNY) 2013